In an effort to raise awareness for the LIVESTRONG fight against cancer worldwide, Lance Armstrong has commissioned a series of street level chalk art installations in LA this weekend, with a nascent art star James Jean. So far, Jean has attracted over 600 passers-by, who have all contributed to his impromptu street art. I love this idea, it's interactive, it's for a good cause, and I for one, am happy that chalk drawings isn't just for the kiddies.
I love this. What a cool way to market and even better, what an awesome way to promote different art mediums.
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