Wednesday, April 1, 2009

the impossible pitch

As a copywriter with a small agency, I can appreciate when other small agencies have big cahones. Volontaire in Stockholm Sweden certainly has that if anything.
The agency set three interns on a mission.
Pitch and win for an Adidas account, within three weeks.
Because according to Adidas, impossible is nothing.

There's something kind of sweet about it all, perhaps it's the accents. I don't think they will get very far, but at least it'll get attention. It would be nice if big brands opened up their pitches to small agencies more often. Either way, it's great exposure for the interns and way better than fetching coffee.

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