Tuesday, April 14, 2009

Lashing Out

I was sitting on the train on the way to work today, when I saw a billboard for yet another oddly named mascara brand. Is it me or are mascaras going a little kooky with their branding lately. I know they want to stand out from the pack, but it seems like many of these new names are a little much.

Either they are violent:

Do I want a lash blast really...
...Maybe a lash kinda sit there and don't get clunky.

A Lash sniper just seems a tad dangerous to apply so close to my eyes.

Or they are creepily clinical:
... And the rest, are just trying way too hard.

Girls like shoes. They must love mascaras named after shoes. Brilliant.

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