Wednesday, April 29, 2009

the creative process is sketchy

Over at brain pickings, you can see a first look at a new book called Pure Process by creative academics and researchers Glenn Griffin, PhD and Deborah Morrison, the book is an investigation into the minds of the advertising industry’s greatest creative thinkers.

In it, the duo has studied creatives ranging from Alex Bogusky, David Kennedy, Luke Sullivan, Kevin Roddy, Nancy Rice, to David Baldwin. All of these creatives participated in experiments and exercises visualizing their creative process. Here's some of the "process drawings".

I'm glad that the creative process of others is as messy as mine. But really, why is the copywriter always a dude? Females copywriters can be bitter and jaded too. I promise.


  1. Love this! I'm thinking it should replace the clueless "brainstorm" graph that Client Services at our sister agency likes to show new prospects.

  2. Thanks for the shout-out! We appreciate it. We can't wait to finish the book and see it in print... G