The dos and don'ts of female spokespeople

Saw these vintage ads over at copyranter. These rules may seem a little archaic in theory, but if you think back to the last election these public perceptions still seemed sadly applicable. Hillary spoke to aggressively. Sarah was too pretty. What we really needed was better casting. Perhaps an oversized hat to distract viewers from all that femaleness. Or a colorful beach ball?

Oh the wonders of T.V.