Friday, April 3, 2009

give a little

At first glance, these WWF posters by DDB Brasil just looked like yet another ad doing the make something visually out of something else trick. A trick that is always clever, but also done many times over already  However, these ads are actually magnetized boards that passersby could stick pennies on to, allowing them to literally contribute to the animals they'd like to help preserve. It's interactive and fun. And I like it. 

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