playing games at the movies

No not those kind of games. I'm talking 3D spaceship control. Using their arm rests, the audience can move a spaceship during O2 Asteroid Storm. The game will play in select cinemas in the U.K. I think there's potential for some very cool products using cinema video game technology, for movies and especially during the hellish wait before movies. Either way there needs to be something that makes it worthwhile to trek to the theater if you have netflix waiting for you at home.