This 300 ton piece of Swedish advertising outdoor started with a simple premise. A coach is better than a car. Every day thousands of cars are driven to and from Swedish airports. Every car holds only 1,2 persons on average which is to be compared with the Airport Coach that takes over 50. The passing car counter is a great touch.
I wonder if there will be more stunts like this in the United States, as the auto industry falters.
Great way of getting the message across although comparing an average occupancy figure for a car against a maximum capacity figure for a bus is perhaps a little misleading – but hey, that's advertising!
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