I love this ad too! It's one of my favorite concepts of Toyota for the past years. I'm actually looking at these used cars (Huntington Beach area) and might wanna buy the 2009 Toyota Prius 5dr HB STD for less than $18,000. Quite worth it, eh? My colleague was the one who recommended me to consider used cars (Santa Ana) when I visited their family last season. I told about it to my wife and she immediately agreed. As I have read in some reviews, Prius is very classy and fits to being one of those "luxury cars" in the market. And it's hybrid.