


VIA collegehumor
WELCOME TO OUR
BRANDING HOUSE.
You sure look the part. Short beard, tight-fitting thrift-store shirt, slim-fit jeans and large-framed glasses that scream "I'm hip!" I should hire you on appearance alone. But legally, I can't. Besides, there's a lot more to our shop than how we look and dress.
Our culture is very important. We have a culture. No red tape. No corporate layers. No bureaucratic bullshit. But it's not anarchy. It's a meritocracy, with tons of optimism and zero racism. We like diversity. My girlfriend is a pansexual black woman who was raised by Nepalese parents on the Stockholm Archipelago. She was educated in Perth before coming to the States via pneumatic tube.
We're a shop. Not an agency, not a firm − a shop. Other acceptable terms are "boutique interactive solutions studio pad," "branding house," or "post-branding branding garage."
That's another thing, we add "post" as a prefix to words − especially when interfacing with clients. Post-media, post-Internet solutions, etc. If you can't do that, then you're post-employed. Kidding. I'm a creative-type, I say creative things like that.
We drink coffee all day. We brew it in our retro-style kitchen, which is ironic. Post-ironic even.
We're post-Internet web strategists. And we only use Macs. We've got one PC, spray-painted silver. While working, we wear earphones and listen to post-stringed guitar neo-punk by an obscure meta-artist.
...check out the rest here.
We need new forms of expression. We need new forms, and if we can't have them we had better have nothing.
ANTON CHEKHOV, The Seagull
One Thousand Casmurros from Livead on Vimeo.
Very cool project. Perhaps, books aren't dead afterall.