Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn NYC.
The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
VIA a source of inspiration
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