Monday, August 17, 2009

out of chaos comes change

" EXPLOITING CHAOS Foreword by Guy Kawasaki

Long before Twitter, Facebook, and the current financial crisis, Einstein proposed three rules of work:

- Out of clutter, find simplicity.
- From discord, find harmony.
- In the middle of difficulty lies opportunity.

These rules are more true than ever before. We have encountered increasing media clutter (you could say I’m one of the causes of this), organizational discord, and financial difficulty—in short, we are in an era of chaos.

The common reaction is to fear these conditions, but just as Einstein’s rules profess, difficulty can spark extraordinary ideas.

EXPLOITING CHAOS is the quintessential road map for all those who seek opportunity in times of change. Jeremy Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world."



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